Junk Mail and associated rubbish what is all that about I ask myself?  Want and where is the criteria that deems that a perfectly well designed and professionally produced leaflet  should become categorised as Junk Mail.  I have personally designed and delivered my own circulars/leaflets for almost ten years, and on occasions I have had people push my flyer back out of the door, even had people come out of their homes ranting, raving and sweaing at me and even on a couple of occasions had them chase after me. 

Some people have signs that read please NO JUNK MAIL, but when does mail become Junk Mail?  All my leaflets advertise my business and the service that we offer and have provided successfully for almost ten years and we certainly do not class ourselves as junk or a junk business!

I suppose a perfectly legitimate well designed piece of marketing material, leaflet, circular, pamphlet or the like could be categorised as Junk Mail if the recipient doesn’t have a need for the service that is on offer. 

The big dilemma that the leaflet distributors have is that they can not read the recipients mind to know who will and who will not respond to their leaflet.  Now if the distributors could read a recipients mind prior to delivering them a leaflet then that would really revolutionise their lives and businesses and cure the Junk Mail dilemma once and for all.

What are your views on Junk Mail? 

Dolly Char Lincoln   Domestic Cleaning Franchise

Trudging around delivering leaflets can be a joy, and likewise, can be a nightmare!  It’s great on a sunny day, in a nice area, and you can have a great few hours.  Especially if there’s a few of you, you can have a great time.  However on a day like today where the weather is at best ‘changeable’ and at worst ‘filthy’ there is little fun involved.

However, we wanted to gauge how effective our response from the leaflets was, so I devised a quick and easy way of measuring the response using an Excel spreadsheet.  From this we can see that our efforts in the last two weeks have provided us with an income per leaflet of 44p!

Now that might not sound an awful lot, but if someone said to you, here’s a hundred leaflets.  Deliver them and I’ll give you £1.85 per month, every month, you’d probably think it was a good deal.  Carry that forward to figures like 5000 leaflets, which can easily be achieved in a month, and it’s giving you an income of around £100 per month, every month.

Again, it’s not an exact science, and the figures will bob up and down, but it’s nice to know on a cold, rainy April Monday afternoon, that each leaflet is bringing in the bacon.

This post was kindly submitted by Richard & Megan from Dolly Char domestic cleaning Wakefield

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Sexy cleaning maids encourage more business

I have recently updated my marketing material and on my business leaflets I have included a photograph of a sexy cleaning maids. The photograph covers about 25% of the front side of the leaflet.

I have already delivered in the region of 4000 of these new business leaflets and I can honestly say that my hit rate per thousand as doubled. Is the reason for this increase the picture of the attractive cleaning maid or is it because all of a sudden people have more disposable income available to them?

My gut feeling is that it is the maid more than the increase in disposable income, what are your thoughts and have you tried something similar in the past?

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Robin Harrison is the managing Director of Dolly Char (UK) Ltd. Dolly Char (UK) Ltd is one of the fastest growing domestic cleaning franchise companies in the UK today giving people the opportunity to work from the comfort of their own home.

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