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Franchise systems

Saturday, March 21st, 2009

As a franchisee, you are the figure representing the franchise company and their franchise systems. 

In our own case franchisees represent our company Dolly Char to both domestic cleaners and clients. It is therefore important that our franchisees keep to our franchise systems and maintain a positive image at all times. If a franchisee as a poor personal image, then it is unlikely that any domestic cleaners that they take on will pay much if any attention to their own!

Dolly Char franchisees deal with both clients and domestic cleaners, and we request that they should always be:

  • Smiling
  • Smartly dressed in Dolly Char corporate wear
  • Project a good body language
  • Keep constant eye contact with the people they talk to
  • Be well mannered and polite at all times

As part of our Dolly Char induction training, franchisees learn more about how to talk to and engage with potential clients and cleaners. It is extremely important that they work on their delivery and conversational tone, because people warm to good talkers. Learning such skills are a matter of time and experience, as some people find it easy and other find it harder. Franchisees also pick up some of the information without having to ask any questions (asking the obvious can look unprofessional). Here are some simple points that we ask our franchisees to bear in mind:

  • Be prepared
  • Be relaxed
  • Don’t whisper or shout
  • Don’t rush
  • And enjoy yourself!

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