Robin believes that continuing to manage his own territory/business enables him to keep ahead of his competitors by allowing him to focus on trialing and testing new marketing techniques, business ideas.  Those ideas that prove to be successful he then shares throughout his franchise network.

Robin goes on to say that being hands on  he can “spot any problems a mile off and offer the remedy at a much earlier stage a really great benefit to my franchisees”.

A small sample of what his franchisees have said about him:

“The support and training I have received from Dolly Char has been second to none and nothing seems to be too much trouble.”

“Just like to say a big thank you for coming over and pointing me in the right direction with the computer.”

Robin also spends frequent days working with his franchisees in their territories offering them his personal help and providing them with his unequivocal and ongoing relentless support.

The Dolly Char owner says that he works tirelessly day and night for the benefit of his franchisees and will not accept second best.

He says that he is often up into the early hours working on updates for his franchisees’ websites and “tinkering with the SEO as well as advertising their businesses to bring more work their way”. He says nothing is ever  too much trouble for him.

A franchisor should be totally committed to building and maintaining a highly professional and successful franchise network. A franchisor should expect that all franchisees will be 100% committed, and as such the franchisor should match their attitude with an equal commitment back towards their franchisees.

A franchisor should treat every single one of their franchisees as fundamentally importance to their own long term goals. A franchisor should consider a failure of any of their franchise businesses to be a reflection on their entire operation. A franchisee should be assured that the franchisor after having taken great pains to ensure that they are the right person to run the franchise business, will dedicate themselves wholeheartedly to the task of helping them make a great success of their business.

The franchisors business relationship with the franchisee needs to be based on joint co-operation, understanding and trust. There must be a mutual belief that if both the franchisor and franchisee are fully committed to making the franchise business successful, ultimately the franchisee will succeed.