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Franchisors commitment to the franchise business

Tuesday, November 25th, 2008
Franchisors commitment to the franchise business

A franchisor should be totally committed to building and maintaining a highly professional and successful franchise network. A franchisor should expect that all franchisees will be 100% committed, and as such the franchisor should match their attitude with an equal commitment back towards their franchisees.

A franchisor should treat every single one of their franchisees as fundamentally importance to their own long term goals. A franchisor should consider a failure of any of their franchise businesses to be a reflection on their entire operation. A franchisee should be assured that the franchisor after having taken great pains to ensure that they are the right person to run the franchise business, will dedicate themselves wholeheartedly to the task of helping them make a great success of their business.

The franchisors business relationship with the franchisee needs to be based on joint co-operation, understanding and trust. There must be a mutual belief that if both the franchisor and franchisee are fully committed to making the franchise business successful, ultimately the franchisee will succeed.


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Robin Harrison is the managing Director of Dolly Char (UK) Ltd. Dolly Char (UK) Ltd is one of the fastest growing domestic cleaning franchise companies in the UK today giving people the opportunity to work from the comfort of their own home.

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