Franchise industry marketing levy
Thursday, January 1st, 2009It is a common practice within the franchise industry for a franchisor to charge their franchisees an ongoing monthly or annual fee as a contribution towards or in some cases to finance entirely some form of central advertising or marketing fund 
appropriate to the needs and idiosyncrasies of their particular franchise business.
Usually the franchisor will keep the marketing levy fund in a totally separate bank account and will produce yearly accounts to show where this money as being used.
At any time a franchisee usually as an automatic right to ask to view the latest copy of the marketing levy accounts. The marketing levy fund is not for the use of the franchisor it is entirely for the franchise businesses ongoing marketing and brand building requirements as an whole.
Franchisees although in most franchise businesses are made aware that most if not all local advertising and marketing is still down to them, the marketing levy is more for national advertising, marketing, publicity and building the franchise companies brand on a national level which in effect should benefit the complete franchise group of businesses.
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