As a franchisee, you are the figure representing the franchise company and their franchise systems. 

In our own case franchisees represent our company Dolly Char to both domestic cleaners and clients. It is therefore important that our franchisees keep to our franchise systems and maintain a positive image at all times. If a franchisee as a poor personal image, then it is unlikely that any domestic cleaners that they take on will pay much if any attention to their own!

Dolly Char franchisees deal with both clients and domestic cleaners, and we request that they should always be:

• Smiling
• Smartly dressed in Dolly Char corporate wear
• Project a good body language
• Keep constant eye contact with the people they talk to
• Be well mannered and polite at all times

As part of our Dolly Char induction training, franchisees learn more about how to talk to and engage with potential clients and cleaners. It is extremely important that they work on their delivery and conversational tone, because people warm to good talkers. Learning such skills are a matter of time and experience, as some people find it easy and other find it harder. Franchisees also pick up some of the information without having to ask any questions (asking the obvious can look unprofessional). Here are some simple points that we ask our franchisees to bear in mind:

• Be prepared
• Be relaxed
• Don’t whisper or shout
• Don’t rush
• And enjoy yourself!

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Philip Todd and his wife Gill  live in the Redcar area of Cleveland.  Whilst Gill has lived in Cleveland all of her life, Phil moved into the area in 1990.  Gill and Phil have been married for over sixteen years and have one Son. Gill is retired after working as a Senior Legal Secretary, Phil has spent most of his life in Engineering work, he has also studied Business and Law through Teesside University.

Gill lists music and playing the Keyboard as her main hobby, while Phil loves to read history in his spare time. Both Gill and Phil enjoy Camping and Caravanning and the Countryside and Nature in general.

Phil wanted to move into semi retirement and was looking for an ideal business venture, when in his own words he happened to come across Robin Harrison, founder of “Dolly Char”.

Robin has been very helpful, and I recently became a new franchisee, representing the northeast. Dolly Char, has given me exactly what I am looking for, and I would recommend anyone seeking an alternative lifestyle, to visit the Dolly Char Franchise Website.

Dolly Char comes to Warrington

Marie was diagnosed with Breast Cancer in September 1997, consequently thirteen years on, she is now going from strength to strength. Having worked as a Holistic Therapist for the previous 10 years providing Aromatherapy, Reflexology, Reiki, & Indian Head Massage to clients who had a diagnosis of Breast Cancer.

Marie is now operating Dolly Char Domestic Cleaning & Ironing Agency in Warrington and the surrounding Cheshire area’s. The former Nursery Nurse who has worked within Customer Services for over 20 years, is now looking for a fresh challenge, and looks upon Dolly Char as just that!. With the busy lifestyles that people lead, there is a definite need for help in the home, and Dolly Char is the company to provide it. We specialise in private household cleaning & ironing, either on a weekly or fortnightly basis. We also provide spring cleans, one off cleans, pre/post letting cleans. Whatever your requirements Marie will be more than happy to discuss them with you. We have cleaners in your area waiting to start, who are all thoroughly vetted and insured whilst carrying out their duties.

Marie is more than happy to have been given the chance to bring Dolly Char to Warrington and is enjoying meeting new clients to whom she offers a first class domestic cleaning & ironing service. For further information or for a free in house no obligation quote, please call: 0800 917 0544. http://www.dollychar.com/Warrington-domestic-cleaning.htm

Searching for some new slogans

I am currently attempting to dream up some new slogans, headlines or taglines for my company Dolly Chars advertising literature (A5 leaflets A6 cards) in the hope of catching a potential clients eye. If anyone can come up with any unique ideas or suggestions for possible taglines I would be very grateful, although I won’t guarantee that I’d use them of course.

A few of my past efforts that I have used with success are:-

Finding housework a chore? …. Then help is on hand!

Finding cleaning a bind …. keep Dolly Char on your mind!

Need a break from cleaning … then look no further!

I have also come up with other variations that I haven’t used such as:-

Is your wish for domestic bliss?

Let us fight your grime

Need a clean break!

I like the last one above but I have never used it as I am frightened that it could give the impression that my cleaners were very destructive!

Obviously with slogans, taglines or headlines they need to be eye catching and where possible I believe unique.

For the record if my few examples haven’t told you already I run a domestic cleaning agency providing cleaners to domestic households.

 Dolly Char whats in a name

I have often been asked Dolly Char where did you dream up your companies name from?  Well we sort of stumbled across half of the name due to a family tragedy a few years ago when my wife lost her dear father, but more about that later.

Originally we were going to name our company Cheerful Chars for two reasons. 

Reason one cheerful we hoped would give customers the impression of domestic cleaners happy in their work.

Reason two the word Char is a very old word for cleaning ladies.  In Victorian times cleaning ladies were usually referred to as char ladies.

Tragically as mentioned above my wife Carol lost her father around the time that we were thinking of a name to call our company.  Carols father was born Clarence Everett but from being a very young child of 4 years old he had always been known as Dolly.  He acquired this nickname by jumping onto an horse drawn milk float outside the house where he spent all his life, one of the local neighbours said doesn’t Clarence look like a little dolly sat up there! 

So when Dolly died I suggested to Carol the idea of naming our company partly in memory of her father, Carol thought this was a great idea but obviously she first wished to consult with her mother, brothers and sister.  They were all very happy for this to happen and so the name Dolly Char was born.

Many people comment not knowing the true story of how very clever it is having two very old cleaning names placed together Char (cleaning) and Dolly as in old fashioned dolly tub (dolly tubs were used years ago in the clothes washing process) 

I wanted a name that got away from using the word maid and one that would be easy to remember.  I think Dolly Char fits the bill as it is short and going by feedback that we receive memorable.  

Also in this age of the Internet I believe if someone comes across our company name whilst they are out and about that they will have a very good chance of remembering it when they arrive home and begin searching for it online.  

Cleaning Franchise | Work From Home | Home Based Business | Franchise Business Opportunity | Management Franchise | Franchise Advice | Be Your Own Boss

Robin Harrison is the managing Director of Dolly Char (UK) Ltd. Dolly Char (UK) Ltd is one of the fastest growing domestic cleaning franchise companies in the UK today giving people the opportunity to work from the comfort of their own home.

domestic cleaning franchise blog, franchise business tips blog

Trademark Registration Protect Your Logo

If you ever consider franchising your business then I can not stress how important that it is to register your companies trademark. If you forget or just do not bother to register your trademark with the patent office then as your company grows other companies in a similiar line of business to your company might well realize that you haven’t protected your trademark and try to gain some benefit from it for their own company.

Once you have registered your trademark and your franchise business grows so will the value of your trademark and brand.

Cleaning Franchise | Work From Home | Home Based Business | Franchise Business Opportunity | Management Franchise | Franchise Advice | Be Your Own Boss

Robin Harrison is the managing Director of Dolly Char (UK) Ltd. Dolly Char (UK) Ltd is one of the fastest growing domestic cleaning franchise companies in the UK today giving people the opportunity to work from the comfort of their own home.

domestic cleaning franchise blog, franchise business tips blog