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Leaflet Delivery as a form of marketing

Monday, April 27th, 2009

Trudging around delivering leaflets can be a joy, and likewise, can be a nightmare!  It’s great on a sunny day, in a nice area, and you can have a great few hours.  Especially if there’s a few of you, you can have a great time.  However on a day like today where the weather is at best ‘changeable’ and at worst ‘filthy’ there is little fun involved.

However, we wanted to gauge how effective our response from the leaflets was, so I devised a quick and easy way of measuring the response using an Excel spreadsheet.  From this we can see that our efforts in the last two weeks have provided us with an income per leaflet of 44p!

Now that might not sound an awful lot, but if someone said to you, here’s a hundred leaflets.  Deliver them and I’ll give you £1.85 per month, every month, you’d probably think it was a good deal.  Carry that forward to figures like 5000 leaflets, which can easily be achieved in a month, and it’s giving you an income of around £100 per month, every month.

Again, it’s not an exact science, and the figures will bob up and down, but it’s nice to know on a cold, rainy April Monday afternoon, that each leaflet is bringing in the bacon.

This post was kindly submitted by Richard & Megan from Dolly Char domestic cleaning Wakefield

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