Dolly Char whats in a name
I have often been asked Dolly Char where did you dream up your companies name from? Well we sort of stumbled across half of the name due to a family tragedy a few years ago when my wife lost her dear father, but more about that later.
Originally we were going to name our company Cheerful Chars for two reasons.
Reason one cheerful we hoped would give customers the
impression of domestic cleaners happy in their work.
Reason two the word Char is a very old word for cleaning ladies. In Victorian times cleaning ladies were usually referred to as char ladies.
Tragically as mentioned above my wife Carol lost her father around the time that we were thinking of a name to call our company. Carols father was born Clarence Everett but from being a very young child of 4 years old he had always been known as Dolly. He acquired this nickname by jumping onto an horse drawn milk float outside the house where he spent all his life, one of the local neighbours said doesn’t Clarence look like a little dolly sat up there!
So when Dolly died I suggested to Carol the idea of naming our company partly in memory of her father, Carol thought this was a great idea but obviously she first wished to consult with her mother, brothers and sister. They were all very happy for this to happen and so the name Dolly Char was born.
Many people comment not knowing the true story of how very clever it is having two very old cleaning names placed together Char (cleaning) and Dolly as in old fashioned dolly tub (dolly tubs were used years ago in the clothes washing process)
I wanted a name that got away from using the word maid and one that would be easy to remember. I think Dolly Char fits the bill as it is short and going by feedback that we receive memorable.
Also in this age of the Internet I believe if someone comes across our company name whilst they are out and about that they will have a very good chance of remembering it when they arrive home and begin searching for it online.
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Robin Harrison is the managing Director of Dolly Char (UK) Ltd. Dolly Char (UK) Ltd is one of the fastest growing domestic cleaning franchise companies in the UK today giving people the opportunity to work from the comfort of their own home.
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