I have recently redesigned some my companies marketing material and on my companies business leaflets I have included a photograph of a sexy young domestic cleaning maid. The photograph covers about 25% of the front side of the leaflet.
We have already delivered in the region of 16000 of these new business leaflets and I can honestly say that my hit rate per thousand as doubled. Is the reason for this increase the picture of the attractive cleaning maid or is it because all of a sudden people have more disposable income available to them?
My gut feeling is that it is the sexy cleaning maid more than the increase in disposable income, what are your thoughts and have you tried something similar in the past?