Marketing business sales gimmicks
When it comes to selling their products businesses are increasingly using more and more eye catching marketing sales gimmicks to help promote and sell their goods. A few of the many different sales gimmicks on offer are below.
Supermarkets in particular are famous for the BOGOF, buy one get one free promotion that most of them run these days.
Supermarkets also often have gimmicks such as receive 40% extra free, spend £50 minimum and get 4p off a litre of petrol at their filling station.
Supermarkets often have gimmicky reward schemes like saving stamps and reward vouchers that can be collected and then traded in to receive discounts.
Club books are renown for buy now pay nothing for six months or even a year and then take 20 weeks to pay using interest free credit.
Double glazing companies often use a gimmick such as buy the upstairs windows and get the down stairs free.
Cars can often be purchased brand new and driven away from the show room for as little as £99.
House builders often have various gimmicks like we will pay your first three months mortgage, they will carpet out your new house, cash back schemes are also getting very popular, they will pay your stamp duty or take your present property as part exchange.
Another famous gimmick is if you find the same item cheaper else where within usually a few days then they will offer a refund of double the difference.
There are of course many more marketing sales gimmicks out there, maybe you could add a few of your own and see how many we can come up with.
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Robin Harrison is the managing Director of Dolly Char (UK) Ltd. Dolly Char (UK) Ltd is one of the fastest growing domestic cleaning franchise companies in the UK today giving people the opportunity to work from the comfort of their own home.
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Tags: bogoff, business sales gimmicks, cash back, double glazing companies, house builders, interest free credit, marketing, sales gimmicks, saving stamps, stamp duty
December 10th, 2008 at 2:54 pm
Hi Robin
Other sales gimmicks (or incentives) that spring to mind are coupons and vouchers, one time offers (OTO’s) images of pretty girls, cars or other status symbols, anything connected with a seasonal/annual event, valentine,xmas,birthdays,weddings etc. free reports or information, free memberships just about anything free actually!
All are things to add perceived value to a potential purchase, a birthday wouldn’t be complete without a cake like *this one* que image of happy smiling people all looking at a tasty cake - that you can buy at a discount - but only for a limited time - so hurry and *click here* to secure your cakey NOW! <=== a call to action =) …before they are all gone :O
December 10th, 2008 at 3:15 pm
Gimmicks are fine to generate quick sales, but it is more important to concentrate on building a following. Merchants have to find ways to get repeat customers other than just using gimmicks. Consumers are very fickle.
“Added Value” is the name of the game otherwise you are no different that the store across the street.
What’s your “Added Value”? How are you different?
In case you missed it, read this excellent blog: http://tinyurl.com/5hbskb
December 10th, 2008 at 3:24 pm
Pierre,
Very true words indeed, it is very important to get thr repeat custom for continued growth and future success.
Robin
December 10th, 2008 at 3:34 pm
Hi Zara,
Many thanks for your valuable input.
Myself I am always very wary of sales gimmicks, I am alway try to discover if possible what the catch involved is!
Robin
December 10th, 2008 at 4:37 pm
Hey Dolly,
You left me Direct Message in Twitter to check out your site and write something so here I am.
I just want to say to say your blog is AMAZING! Im very impressed.
I am new to Blogging and made a blog, but theres not too much to it yet.
If there is anything I can help you with, obviously not it ‘blogging’ let me know.
I am in Direct Sales and have my own business, I live in Alberta Canada and love networking with like minded people.
I also created a NEW site about People Helping People @
http://www.facebook.com/home.php#/group.php?gid=42600548997
I hope to talk to you later
Have a FANTASTIC day!
warmly,
Chris
December 10th, 2008 at 4:45 pm
Chris,
Many thanks for your kind words I will look forward to catching up with you on twitter and hopefully some other places also.
Robin
December 10th, 2008 at 5:24 pm
Hey Dolly,
Thanks for the great content. I love your blog. I am new to blogging, but I really appreciate the idea of giving free information and content. I offer new and seasoned entrepreneurs free online marketing training. I’m also putting together a blog at http://stevenjarman.com. Stop by and check it out.
Thanks!
To YOUR Massive Success!
Steve Jarman
December 11th, 2008 at 5:18 pm
Hi Dolly
Interesting blog - you seem to be getting a following for your niche. I found your site because I subscribe to google alerts for the term ‘double glazing’ - my niche.
A tip for you would be to use AWeber for capturing people’s email addresses, and building a list of people receiving your posts.
RCG